Gráinne is an online content creator, fashion brand owner, roller skater and all things outdoors enthusiast. Gráinne’s online career kicked off with a fashion blog she started while studying Communications in DCU 7 years ago. Whilst it was sharing her cutting edge outfits that initially launched Gráinne into the online world and still plays a huge part in her online content Gráinne also showcases her Rollerskating, her brand Subtle Poison, wellness, travel and a love for the outdoors.
Gráinne has collaborated with numerous high profile brands including Coca-Cola, Aussie Hair and Durex. Her work has been featured widely in the media including RTE lifestyle, Extra.ie and The Irish Examiner
Fueling a lifelong fashion passion and desire for clothing that didn’t compromise her style while engaging in her more daring hobbies Gráinne launched her brand Subtle Poison. The independent brand has become wildly popular among Ireland’s Roller Skating, beach lovers and festival communities for it’s bold colours, playful designs and commitment to sustainability.
In tandem with Subtle Poison, Gráinne hosts Soul Vibrations during the Summer months, a popular community meet up that hosts beach yoga, meditation, sea swimming & sauna sessions.
Gráinne’s motivation comes from a passion for loud, fun and colorful clothing as well as spending time either skating, surfing or sea swimming and really just using those things to be present and connect back to the inner child and the community around us. That shines through the content she produces!
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